More Expensive Isn’t Always Better: Understanding Skin Care Markups
Most women have had the experience of standing at the counters of a fancy department store and wondering what makes a $300 tub of face cream worth so much.
What’s more, most women have had the experience of feeling badly about themselves because they can’t afford to buy said $300 tub of face cream.
Luckily, you don’t have to feel inadequate any longer.
Contrary to what makeup advertisements would have you believe, more expensive isn’t always better in skin care, and a lot of what you see in those glossy glass cases is the result of skin care markups.
The Massive Markup of Skin Care Products
Today, the beauty industry is worth more than $50 billion. While this number is shocking enough by itself, it’s even more shocking to consider how the cosmetics industry got to be worth that much.
According to many experts in the field, the answer comes down to markups.
One such expert is Perry Romanowski, one of the founders of the popular site BeautyBrains.com. According to him, some skin care products cost roughly $2 to produce but are sold through American retailers for as much as $300.
According to Money Talks News, the average markup on skin care potions and products is 78 percent.
This just goes to show that the exorbitant prices on some skin care items may be less of a mark of quality than they are a marketing tactic designed to make women lust after the product.
Good Products Are About Formula Not Price
Many brands around the country make millions each year by marketing themselves as a luxury product, from fashion and lifestyle brands to skin care companies.
Unfortunately for consumers, higher prices are rarely ever markers of higher quality.
In skin care products specifically, quality relies on the formulation of a product and the ingredients used rather than its price. With this in mind, women who want to find the best-quality products for their unique skin simply need to pay less attention to price tags and more attention to ingredients.
How to Find High-Quality Skin Care Products: 4 Tips
If you want to find high-quality skin care products, follow these tips:
1. Look at the Ingredients List
The ingredients list is a gold mine of information, and it can help you separate a truly quality product from one that’s just had its price marked up. As a general rule, avoid products with parabens, PABA or formaldehyde, as these can be harsh on the skin. Instead, look for high-quality, plant-based ingredients.
2. Consider Your Skin Type
Regardless of the price, a skin care product must work with your skin type. Oily skin requires different products than dry or in-between skin.
3. Ask Around
If you’re like most women, you’ve got friends with products they swear by. Don’t be afraid to ask around to locate reputable products that won’t break the bank.
4. Simplify Your Routine
Instead of making daily use of 11 products, look for a few that multitask (a moisturizer with built-in SPF for example). This can save you money and streamline your morning process.
You Don’t Have to Spend Thousands to Look and Feel Beautiful
While many women lust after beautifully packaged, high-priced products, the truth is that many brands are just a reflection of skin care markups rather than increased quality.
Luckily, learning what makes a quality skin care product (hint: it’s not just the price!) can free you from bottle-envy and allow you to find the right skin care products for you.
Affordable vs. expensive skin care: What’s the difference? Instead of focusing so much on the price tag of OTC treatments, consider finding a botanical or natural product that is more effective and costs less. Alternately, look for a product that is shipped directly to you. In addition to cutting down on cost, this also means better quality and more convenience for you!
Work with us and experience the difference of getting a luxury skin care product direct at an affordable cost. www.maddijules.arbonne.com
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